Creative Arts Marketing (2nd Edition)
By: and and
Sign Up Now!
Already a Member? Log In
You must be logged into UK education collection to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-* Current knowledge and best practice about marketing and advertising through new media* The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases* Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers
- Copyright:
- 2003
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781136413339
- Related ISBNs:
- 9781136413339
- Publisher:
- Elsevier BV / Butterworth-Heinemann
- Date of Addition:
- 05/06/16
- Copyrighted By:
- Elizabeth Hill, Terry O'Sullivan, Catherine O'Sullivan
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Grade Levels:
- Graduate Student, Adult Ed, Undergraduate Student, Post-Graduate Student
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.