Marketing for Cultural Organizations: New Strategies for Attracting Audiences (3rd edition)
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- Synopsis
- This title presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. 9780415626972 9780203102367
- Copyright:
- 2013
Book Details
- Book Quality:
- Excellent
- ISBN-13:
- 9780415626958
- Publisher:
- Routledge
- Date of Addition:
- 01/31/17
- Copyrighted By:
- Taylor & Francis
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Travel, Art and Architecture, Business and Finance
- Submitted By:
- Alice Walsh
- Proofread By:
- N/A
- Usage Restrictions:
- This is a copyrighted book.
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