Special Events: A New Generation And The Next Frontier (PDF)
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- Synopsis
- This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events? financial, quality, environmental and other strategic outcomes.
- Copyright:
- 2011
Book Details
- Book Quality:
- Excellent
- ISBN-13:
- 9780470449875
- Publisher:
- John Wiley and Sons
- Date of Addition:
- 08/30/17
- Copyrighted By:
- John Wiley and Sons
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Reference, Business and Finance
- Submitted By:
- Rachel Thornton
- Proofread By:
- Ian Green
- Usage Restrictions:
- This is a copyrighted book.