Consumer Behavior: Buying, Having, And Being (PDF)
By:
Sign Up Now!
Already a Member? Log In
You must be logged into UK education collection to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
- Copyright:
- 2009
Book Details
- Book Quality:
- Excellent
- ISBN-13:
- 9780136015963
- Publisher:
- Pearson Education / Prentice Hall
- Date of Addition:
- 08/30/17
- Copyrighted By:
- Pearson Education / Prentice Hall
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Sociology
- Submitted By:
- Rachel Thornton
- Proofread By:
- Ian Green
- Usage Restrictions:
- This is a copyrighted book.