Social Communication In Advertising: Consumption In The Mediated Marketplace (PDF)
By: and and and
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- Synopsis
- Preface to the Third Edition 1. Introduction 2. From Traditional to Industrial Society 3. Advertising in the Transition from Industrial to Consumer Society 4. Advertising and the Development of Communications Media 5. Advertising and the Development of Agencies 6. The Structure of Advertisements 7.
- Copyright:
- 2005
Book Details
- Book Quality:
- Excellent
- ISBN-13:
- 9780415966764
- Publisher:
- Taylor & Francis / Routledge
- Date of Addition:
- 09/05/17
- Copyrighted By:
- Taylor & Francis / Routledge
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Reference, Business and Finance
- Submitted By:
- Taylor and Francis VIP Team
- Proofread By:
- Taylor and Francis VIP Team
- Usage Restrictions:
- This is a copyrighted book.
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