Brands And Branding Geographies (PDF)

By: Andy Pike

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Synopsis: Despite overstated claims of their 'global' homogeneity, ubiquity and contribution to 'flattening' spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. The eminent contributors, leaders in their respective fields, present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and visual analyses. They reflect upon the politics and limits of brand and branding geographies and map out future research directions. The book will prove a fascinating and illuminating read for academics, researchers, students, practitioners and policy-makers focusing on the spatial dimensions of brands and branding.

Book Quality:: Excellent
Book Size:: 380 Pages
ISBN-13:: 9781849801591
Publisher:: Edward Elgar Publishing
Date of Addition:: 09/19/17
Copyrighted By:: Andy Pike
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Reference, Business and Finance, Politics and Government
Submitted By:: Caroline Phillips
Proofread By:: Caroline Phillips
Usage Restrictions:: This is a copyrighted book.