Destination Brands: Managing Place Reputation (PDF)
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- Synopsis
- This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
- Copyright:
- 2011
Book Details
- Book Quality:
- Excellent
- ISBN-13:
- 9780080969305
- Publisher:
- Taylor & Francis Group
- Date of Addition:
- 09/26/17
- Copyrighted By:
- Published by Elsevier Ltd. All rights reserved
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Travel, Business and Finance
- Submitted By:
- Taylor and Francis VIP Team
- Proofread By:
- Taylor and Francis VIP Team
- Usage Restrictions:
- This is a copyrighted book.
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