Asia Branding: Connecting Brands, Consumers and Companies (1st ed. 2017)
By: and and
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- Synopsis
- This is an edited collection examining different elements of branding within the context of Asia. Written by experts, it provides insights into current applied research on the relationship between companies, brands and consumers across key Asian economies.
- Copyright:
- 2017
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781137489968
- Related ISBNs:
- 9781137489951, 9781137489951
- Publisher:
- Macmillan Education UK
- Date of Addition:
- 10/02/17
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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