Marketing Across Cultures (PDF) (6)
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- Synopsis
- Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.
- Copyright:
- 2012
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 496 Pages
- ISBN-13:
- 9780273757764
- Related ISBNs:
- 9780273757733, 9781447914846, 9780273757733, 9781447914846, 9780273757733
- Publisher:
- Pearson Education
- Date of Addition:
- 10/12/17
- Copyrighted By:
- Pearson Education
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
Reviews
Other Books
- by Jean-Claude Usunier
- by Julie Anne Lee
- in Nonfiction
- in Business and Finance
- in Language Arts
- in Communication