The Dark Side Of Social Media: A Consumer Psychology Perspective
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- Synopsis
- The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.
- Copyright:
- 2018
Book Details
- Book Quality:
- Excellent
- ISBN-13:
- 9781138052550
- Publisher:
- Taylor & Francis
- Date of Addition:
- 11/23/17
- Copyrighted By:
- Taylor & Francis
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet, Business and Finance, Sociology
- Submitted By:
- Taylor and Francis VIP Team
- Proofread By:
- Taylor and Francis VIP Team
- Usage Restrictions:
- This is a copyrighted book.
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