Relationship Marketing
By: and and and
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- Synopsis
- Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
- Copyright:
- 1999
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781136369025
- Related ISBNs:
- 9780750636261
- Publisher:
- Taylor and Francis
- Date of Addition:
- 01/21/18
- Copyrighted By:
- Helen Peck, Adrian Payne, Martin Christopher and Moira Clark
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Helen Peck
- by Martin Christopher
- by Moira Clark
- by Adrian Payne
- in Nonfiction
- in Business and Finance
- in Communication