Corporate Public Relations: A New Historical Perspective
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- Synopsis
- This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.
- Copyright:
- 1987
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781136696589
- Related ISBNs:
- 9780805800524
- Publisher:
- Taylor and Francis
- Date of Addition:
- 01/25/18
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.