Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (3) (Routledge Communication Series)

Synopsis

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: New examples on the effective use of digital communication and online research tools; Updated guidance on researching using digital tools and social media; New examples that provide a more accessible pathway to real-world application. In addition to these new features, the book covers: Creating a framework for planning; Up-to-date research tools and how to develop a research plan; Gathering useful data for strategic guidance; Real-world examples that provide readers with realistic cases and situations; Applying theory to professional practice. The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.

Copyright:

2015

Book Details

Book Quality:

Publisher Quality

Book Size:

389 Pages

ISBN-13:

9781317625308

Related ISBNs:

9781410616555, 9780415517690, 9780415517683, 9781410616555, 9781315754833, 9780415517690, 9780415517690, 9780415517683, 9780415517683, 9781315754833, 9780415517683, 9780415517690

Publisher:

Taylor and Francis

Date of Addition:

02/03/18

Copyrighted By:

N/A

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance, Education, Communication

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.