It Takes a Tribe: Building the Tough Mudder Movement
By:
Sign Up Now!
Already a Member? Log In
You must be logged into UK education collection to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- Winner of the Business Book Awards 'Startup Inspiration' category ------Tough Mudder is not a race. It's a challenge.Unlike other endurance events, Tough Mudder encourages team spirit. The course's design forces you to seek help from others and with twenty obstacles, forty tons of ice and five hundred thousand litres of Grade-A mud set over ten to twelve miles, you're going to need it.This revival of community is the key to the company's success. In It Takes a Tribe, co-founder and CEO Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe. Arguing for clear principles, bravery and persistence, Dean shows a new generation of entrepreneurs why it's important to create a brand that people identify with and love.It Takes a Tribe is the astonishing inside story of Tough Mudder, and a textbook for anyone looking to start a business or find more followers.'Gripping - reveals what it takes to stand by your values' ADAM GRANT, Wharton professor and bestselling author of Originals and co-author of Option BWill Dean is co-founder and CEO of Tough Mudder. Will was included in Fortune's '40 Under 40' list and received the US National EY Entrepreneur Of The Year Emerging Award. He was born in the UK and is a graduate of the University of Bristol and Harvard Business School. Prior to founding Tough Mudder, he worked as a counter-terrorism officer at the UK Foreign and Commonwealth Office. He divides his time between London and New York.
- Copyright:
- 2017
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780241979327
- Related ISBNs:
- 9780241292594, 9780241292600
- Publisher:
- Penguin Books Ltd
- Date of Addition:
- 07/17/18
- Copyrighted By:
- Will Dean
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Sports, Self-Help, Biographies and Memoirs, Outdoors and Nature, Business and Finance, Psychology, Law, Legal Issues and Ethics, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
Reviews
Other Books
- by Will Dean
- in Nonfiction
- in Sports
- in Self-Help
- in Biographies and Memoirs
- in Outdoors and Nature
- in Business and Finance
- in Psychology
- in Law, Legal Issues and Ethics
- in Sociology