Marketing Channel Strategy

By: and and

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Synopsis
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Copyright:
2015

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781315506449
Related ISBNs:
9781292060859, 9780133357158, 9781292061061, 9780133357110, 9781138281080, 9780133357141, 9780133777215, 9780133357097, 9780133357165, 9781292061054, 9781292084923, 9780133357172, 9780133918571, 9780133357134, 9781292060460, 9780133357189, 9781292060842, 9781315506456, 9780133357196, 9780133357103, 9781138440869, 9781138440869, 9780133357080, 9780133357080
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
N/A
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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