Public Relations Theory
By:
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- Synopsis
- Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.
- Copyright:
- 1989
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 368 Pages
- ISBN-13:
- 9781351225731
- Related ISBNs:
- 9781351225748, 9781138412095, 9781138412095, 9780805806922, 9780805806922, 9781351225748, 9781138412095, 9781138412095, 9780805806922, 9780805806922, 9781138412095, 9781351225748, 9780805806922
- Publisher:
- Taylor and Francis
- Date of Addition:
- 08/04/18
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Carl H. Botan