Wild Ride: Inside Uber's Quest for World Domination

By: Adam Lashinsky

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Synopsis: A no-holds-barred look at Uber, the multi-billion dollar disruptor that has revolutionised the transportation industry around the worldUber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost. In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it's worked so hard to recruit. With access to current and former employees, as well as CEO Travis Kalanick, this book will be the first to unlock Uber's vault. It's a story that start-up founders, business executives, tech-savvy readers, and drivers and riders will find riveting.

Book Quality:: Publisher Quality
ISBN-13:: 9780241978306
Related ISBNs:: 9780241980910, 9780241278482
Publisher:: Penguin Books Ltd
Date of Addition:: 08/10/18
Copyrighted By:: Adam Lashinsky
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Computers and Internet, Business and Finance, Technology, Education
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.