The Eureka Factor: Creative Insights and the Brain
By: and
Sign Up Now!
Already a Member? Log In
You must be logged into UK education collection to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- Where do great ideas come from?What actually happens in your brain during a ‘Eureka’ moment?How can we have more of them?John Kounios and Mark Beeman, leading experts on the neural bases of insight and creative thinking, have conducted pioneering neuroimaging research examining brain activity at and before these moments of clarity. In The Eureka Factor they reveal exactly how sudden insights are formed in the brain, how we can increase our chances of generating them, and how they impact our thinking. Helping to unlock the mechanisms behind intuitive flashes and inspiration, this ground-breaking account not only explains the science of insight, but also describes the keys to innovation and creativity.
- Copyright:
- 2016
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781446473344
- Related ISBNs:
- 9780099537373
- Publisher:
- Random House
- Date of Addition:
- 08/18/18
- Copyrighted By:
- John Kounios, Mark Beeman
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Science, Self-Help, Psychology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
Reviews
Other Books
- by John Kounios
- by Mark Beeman
- in Nonfiction
- in Science
- in Self-Help
- in Psychology