Value-Oriented Media Management: Decision Making Between Profit and Responsibility (Media Business and Innovation)

By: and and

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Synopsis
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.
Copyright:
2017

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783319510088
Related ISBNs:
9783319510064
Publisher:
Springer International Publishing
Date of Addition:
Copyrighted By:
Springer International Publishing, Cham
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Social Studies, Language Arts, Law, Legal Issues and Ethics, Communication, Philosophy
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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