The Corporate Reputation of Multinational Corporations: An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations (Handel und Internationales Marketing Retailing and International Marketing)
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- Synopsis
- Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but also institutional differences between countries as well as firm-specific resources in a country influence the corporate reputation-consumer behavior relationship. Additionally, an overview of the main cultural approaches and how they influence consumers’ corporate reputation perceptions is given.
- Copyright:
- 2018
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783658197643
- Related ISBNs:
- 9783658197636
- Publisher:
- Springer Fachmedien Wiesbaden
- Date of Addition:
- 10/29/18
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.