Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo: An Integrated Sociolinguistics Approach
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- Synopsis
- This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.
- Copyright:
- 2017
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9789811044694
- Related ISBNs:
- 9789811044687
- Publisher:
- Springer Singapore, Singapore
- Date of Addition:
- 11/05/18
- Copyrighted By:
- Springer Singapore, Singapore
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Social Studies, Language Arts
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.