Niche Fashion Magazines: Changing the Shape of Fashion (Dress Cultures)

By: Ane Lynge-Jorlen

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Synopsis: Niche fashion magazines speak to a highly fashion-literate, global readership; they mix the codes of style magazines, glossy women's magazines and art catalogues. They are often produced and read by people engaged in the business of creating fashion taste. Through this business-to-business practice, the niche magazine genre is powerful in shaping the face of fashion. Based on unique analysis of niche fashion magazines and unprecedented access to the making of the respected Danish niche fashion magazine, DANSK, including interviews with its makers and its readers, this book unveils the behind-the-scenes of niche fashion magazines. It pays specific attention to the symbolic and material cultures, values and meanings that are shared across magazine producers and their readers. It is a valuable contribution to the study and practice of fashion journalism, with appeal for students and readers of the increasingly popular high-end glossy magazines.