Reading Graphic Design in Cultural Context

By: Nicolas P. Maffei and Grace Lees-Maffei

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Synopsis: Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

Book Quality:: Publisher Quality
ISBN-13:: 9780857858023
Related ISBNs:: 9780857858009
Publisher:: Bloomsbury Publishing
Date of Addition:: 03/13/19
Copyrighted By:: Grace Lees-Maffei, Nicolas P. Maffei
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: History, Nonfiction, Art and Architecture, Business and Finance
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.