Develop Your PR Skills: Get The Competitive Edge, Think Strategically, Learn To Use Social Networks (Creating Success #14)
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- Synopsis
- Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.
- Copyright:
- 2010
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780749459710
- Related ISBNs:
- 9780749459703, 9780749459703
- Publisher:
- Kogan Page
- Date of Addition:
- 04/26/19
- Copyrighted By:
- Neil Richardson and Lucy Laville, 2
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Neil Richardson
- by Lucy Laville
- in Nonfiction
- in Business and Finance
- in Communication