Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations (2) (Routledge Communication Series)
By: and and
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- Synopsis
- The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 362 Pages
- ISBN-13:
- 9781317516347
- Related ISBNs:
- 9781410604668, 9781315719559, 9781138853829, 9781138853829, 9781138853805, 9781138853805, 9781315719559, 9781138853805, 9781138853829
- Publisher:
- Taylor and Francis
- Date of Addition:
- 06/14/19
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Eyun-Jung Ki
- Edited by:
- Jeong-Nam Kim
- Edited by:
- John A. Ledingham
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- by Eyun-Jung Ki
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- by John A. Ledingham
- in Nonfiction
- in Business and Finance
- in Language Arts
- in Communication