Affective Governmentality: Neoliberal Education Advertisements in Singapore (1st ed. 2019) (Cultural Studies and Transdisciplinarity in Education #9)

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Synopsis
This book investigates the subjectivities in education arising from the triumphant mobilisation of care as portrayed in educational advertisements, and provides a novel theory of affective governmentality based on empirical research on affect, neoliberalism, and governmentality. It also takes the bold step of encouraging the re-imagination of the central and pressing question of school marketisation in Singapore, and problematises the seemingly innocuous portrayals of care in light of neoliberal governmentality seeking to perform cultural work on preferred identities and subjectivities. Using a judicious selection of media artefacts, the book scrutinises the creation of emotional technologies through an ethic of caring, harnessing vulnerabilities and triumphalism. As such it not only equips readers to understand the role of emotional technologies but also offers a critical and alternative view of hope and aspirations for transforming society.
Copyright:
2019

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9789811378072
Related ISBNs:
9789811378065
Publisher:
Springer Singapore, Singapore
Date of Addition:
Copyrighted By:
Springer Nature Singapore Pte Ltd.
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Education, Philosophy, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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