Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals (1st ed. 2014)

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Synopsis
The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.
Copyright:
2014

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781137387370
Related ISBNs:
9781137398604, 9781137398604
Publisher:
Palgrave Macmillan US, New York
Date of Addition:
Copyrighted By:
N/A
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
History, Nonfiction, Philosophy, Politics and Government
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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