National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 (2014) (Springer Proceedings in Business and Economics)
By: and and and
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- Synopsis
- This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783319071947
- Related ISBNs:
- 9783319071930
- Publisher:
- Springer International Publishing
- Date of Addition:
- 08/31/19
- Copyrighted By:
- Springer International Publishing, Cham
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Juan Carlos Gázquez-Abad
- Edited by:
- Francisco J. Martínez-López
- Edited by:
- Irene Esteban-Millat
- Edited by:
- Juan Antonio Mondéjar-Jiménez
Reviews
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- by Francisco J. Martínez-López
- by Juan Carlos Gázquez-Abad
- by Irene Esteban-Millat
- by Juan Antonio Mondéjar-Jiménez
- in Nonfiction
- in Business and Finance