Advances in National Brand and Private Label Marketing: Second International Conference, 2015 (2015) (Springer Proceedings in Business and Economics)
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- Synopsis
- This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783319201825
- Related ISBNs:
- 9783319201818
- Publisher:
- Springer International Publishing
- Date of Addition:
- 09/09/19
- Copyrighted By:
- Springer International Publishing, Cham
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet, Business and Finance, Psychology, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Francisco J. Martínez-López
- Edited by:
- Juan Carlos Gázquez-Abad
- Edited by:
- Raj Sethuraman
Reviews
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- by Francisco J. Martínez-López
- by Juan Carlos Gázquez-Abad
- by Raj Sethuraman
- in Nonfiction
- in Computers and Internet
- in Business and Finance
- in Psychology
- in Sociology