Social Media: 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings (1st ed. 2016) (Lecture Notes in Computer Science #9844)

By: Yogesh K. Dwivedi and Matti Mäntymäki and M. N. Ravishankar and Marijn Janssen and Marc Clement and Emma L. Slade and Nripendra P. Rana and Salah Al-Sharhan and Antonis C. Simintiras

Sign Up Now! Already a Member? Log In
You must be logged into UK education collection to access this title. Learn about membership options, or view our freely available titles.

Synopsis: This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.

Book Quality:: Publisher Quality
ISBN-13:: 9783319452340
Related ISBNs:: 9783319452333
Publisher:: Springer International Publishing
Date of Addition:: 09/22/19
Copyrighted By:: Springer International Publishing, Cham
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Computers and Internet, Business and Finance, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Yogesh K. Dwivedi
Edited by:: Matti Mäntymäki
Edited by:: M.N. Ravishankar
Edited by:: Marijn Janssen
Edited by:: Marc Clement
Edited by:: Emma L. Slade
Edited by:: Nripendra P. Rana
Edited by:: Salah Al-Sharhan
Edited by:: Antonis C. Simintiras