Moderne Konzepte des organisationalen Marketing: Modern Concepts of Organisational Marketing (2014)
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- Synopsis
- Das Buch widmet sich dem organisationalen Marketing, d. h. Marketing gegenüber Organisationen aller Art als Zielgruppen. Es werden neue Erkenntnisse aus der Theorie und Praxis des Business-to-Business- und des Science-to-Business Marketing aufgezeigt.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783658046804
- Related ISBNs:
- 9783658046798
- Publisher:
- Springer Fachmedien Wiesbaden
- Date of Addition:
- 10/06/19
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- German
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Thorsten Kliewe
- Edited by:
- Tobias Kesting