Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations (2015) (Forschungs-/Entwicklungs-/Innovations-Management)
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- Synopsis
- Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783658088156
- Related ISBNs:
- 9783658088149
- Publisher:
- Springer Fachmedien Wiesbaden
- Date of Addition:
- 10/06/19
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.