Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool (2015) (BestMasters)
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- Synopsis
- This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic.
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783658088224
- Related ISBNs:
- 9783658088217
- Publisher:
- Springer Fachmedien Wiesbaden
- Date of Addition:
- 10/06/19
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Law, Legal Issues and Ethics
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Daniel Hurrle
- by Julia Postatny
- in Nonfiction
- in Business and Finance
- in Law, Legal Issues and Ethics