Strategic Climate Change Communications: Effective Approaches to Fighting Climate Denial (PDF) (Series on Climate Change and Society)

Synopsis

For over 30 years the science on climate change has been clear: it is happening, we humans caused it, and it puts all our futures at risk. Global warming can still be reversed, or at least the worst prevented, if we act in time. However, despite valiant efforts by scientists, activists and science reporters, little meaningful change has occurred. This is largely the result of well-funded professional strategic communication efforts by vested interests. They have been highly successful in achieving their central goal: protecting the profitable status quo by creating gridlock to slow down meaningful action on climate change. Strategic Climate Science Communications: Effective Approaches to Fighting Climate Denial analyzes some of the communication strategies employed by deniers and the psychological mechanisms behind how they work. Several experts offer specific counter-strategies to change the conversation and foster meaningful societal change on global warming. The book helps environmental journalists to build up resistance against being manipulated by highly effective public relations techniques often successfully used against them. It can also help scientists and activists to become more effective communicators. An effective strategy is best countered by even better strategy.

Copyright:

2019

Book Details

Book Quality:

Excellent

Book Size:

134 Pages

ISBN-13:

9781622736300

Publisher:

Vernon Press

Date of Addition:

10/30/19

Copyrighted By:

Vernon Press

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Outdoors and Nature, Language Arts, Earth Sciences, Communication

Submitted By:

Argiris Legatos

Proofread By:

Argiris Legatos

Usage Restrictions:

This is a copyrighted book.