Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results
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- Synopsis
- This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.
- Copyright:
- 2006
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 320 Pages
- ISBN-13:
- 9780787988074
- Related ISBNs:
- 9780787982706, 9780470483305, 9780787982706, 9780470483305
- Publisher:
- Wiley
- Date of Addition:
- 12/01/19
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Lori L. Silverman