Creating Powerful Radio: Getting, Keeping and Growing Audiences (PDF)
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- Synopsis
- For Managers, Programmers and Talent * GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen. * PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance. * NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more. * PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best. * TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big. * INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method. * PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials. * AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking. Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio.
- Copyright:
- 2007
Book Details
- Book Quality:
- Excellent
- ISBN-13:
- 9781136024023
- Related ISBNs:
- 9780240519289
- Publisher:
- N/A
- Date of Addition:
- 12/16/19
- Copyrighted By:
- Valerie Geller
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Technology, Music
- Submitted By:
- Taylor and Francis VIP Team
- Proofread By:
- Taylor and Francis VIP Team
- Usage Restrictions:
- This is a copyrighted book.