Arts Entrepreneurship: Creating a New Venture in the Arts

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Synopsis
Arts Entrepreneurship: Creating a New Venture in the Arts provides the essential tools, techniques, and concepts needed to invent, launch, and sustain a business in the creative sector. Building on the reader’s artistic talents and interests, the book provides a practical, action-oriented introduction to the business of art, focusing on product design, organizational planning and assessment, customer identification and marketing, fundraising, legal issues, money management, cultural policy, and career development. It also offers examples, exercises, and references that guide entrepreneurs through the key stages of concept creation, business development, and growth. Special attention is paid to topics such as cultural ventures seeking social impact, the emergence of creative placemaking, the opportunities afforded by novel corporate forms, and the role of contemporary technologies in marketing, fundraising, and operations. A hands-on guide to entrepreneurial success, this book is a valuable resource for students of Arts Entrepreneurship programs, courses, and workshops, as well as for early-stage business founders in the creative sector looking for guidance on how to create and sustain their own successful venture.
Copyright:
2020

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781317495529
Related ISBNs:
9781315712635, 9781138889767, 9781138889767, 9781138889743, 9781138889743
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Taylor
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Art and Architecture, Business and Finance, Drama, Plays and Theater
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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