Services Marketing: Text and Cases (3rd ed. 2008)
By: and and
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- Synopsis
- Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781137163967
- Related ISBNs:
- 9780230520936, 9780230520936, 9780230520936
- Publisher:
- Macmillan Education UK
- Date of Addition:
- 01/21/20
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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