City Branding and Promotion: The Strategic Approach (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)

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Synopsis
This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.
Copyright:
2019

Book Details

Book Quality:
Publisher Quality
Book Size:
186 Pages
ISBN-13:
9781351041935
Related ISBNs:
9781351041942, 9781138488106, 9781138488106
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
N/A
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Science, Travel, Art and Architecture, Business and Finance, Social Studies, Politics and Government
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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