Strategic Communication, Social Media and Democracy: The challenge of the digital naturals (Routledge New Directions in PR & Communication Research)

Synopsis

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.

Copyright:

2016

Book Details

Book Quality:

Publisher Quality

Book Size:

188 Pages

ISBN-13:

9781317554912

Related ISBNs:

9781315732411, 9781138841161, 9781138497412, 9781138497412, 9781138841161, 9781138841161, 9781138497412, 9781315732411, 9781138841161, 9781138497412, 9781315732411

Publisher:

Taylor and Francis

Date of Addition:

02/13/20

Copyrighted By:

N/A

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance, Language Arts, Communication, Politics and Government

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

W. Timothy Coombs

Edited by:

Jesper Falkheimer

Edited by:

Mats Heide

Edited by:

Philip Young