Public Relations in the Nonprofit Sector: Theory and Practice (Routledge Research in Public Relations)
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- Synopsis
- Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781317636908
- Related ISBNs:
- 9781315758688, 9781138795082, 9781138795082, 9781138306059, 9781138306059
- Publisher:
- Taylor and Francis
- Date of Addition:
- 02/15/20
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Richard D. Waters
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- by Richard D. Waters
- in Nonfiction
- in Business and Finance
- in Language Arts
- in Communication