Corporate Innovation: Marketing and Strategy (Routledge Library Editions: Marketing)
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- Synopsis
- This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781317647232
- Related ISBNs:
- 9781315762128, 9781138792401, 9781138792401, 9781138966826, 9781138966826
- Publisher:
- Taylor and Francis
- Date of Addition:
- 02/16/20
- Copyrighted By:
- Gordon R. Foxall
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.