Analyzing Music in Advertising: Television Commercials and Consumer Choice (Routledge Interpretive Marketing Research)
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- Synopsis
- The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 172 Pages
- ISBN-13:
- 9781317671909
- Related ISBNs:
- 9781315770277, 9781138781085, 9781138781085, 9781138616813, 9781138616813
- Publisher:
- Taylor and Francis
- Date of Addition:
- 02/16/20
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.