The Business of Film: A Practical Introduction (American Film Market Presents)

By: Paula Landry and Stephen Greenwald

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Synopsis: The updated second edition of this text introduces readers to the business of film at every stage of the filmmaking lifecycle, from planning and production to distribution. Authors Paula Landry and Stephen R. Greenwald offer a practical, hands-on guide to the business aspects of this evolving industry, exploring development, financing, regional/global/online distribution, business models, exhibition, multi-platform delivery, marketing, film festivals, production incentives, VR/AR, accounting, and more. The book is illustrated throughout with sample financing scenarios and charts/graphics, and includes detailed case studies from projects of different budgets and markets. This new and expanded edition has further been updated to reflect the contemporary media landscape, including analysis on major new players and platforms like Netflix, Amazon, Google and Vimeo, shifting trends due to convergence and disruption from new technology, as well as the rise of independent distribution and emergent mobile and online formats. An eResource also includes downloadable forms and templates, PowerPoint slides, quizzes and test banks, and other additional resources.

Book Quality:: Publisher Quality
ISBN-13:: 9781351334549
Related ISBNs:: 9780203702840, 9781138571402, 9781138571419, 9781138571402, 9781138571419
Publisher:: Taylor and Francis
Date of Addition:: 02/27/20
Copyrighted By:: Taylor and Francis
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Entertainment, Nonfiction, Art and Architecture
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.