Decision-making for New Product Development in Small Businesses (Routledge Advances in Management and Business Studies)

By: Mary Haropoulou and Clive Smallman

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Synopsis: What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn. Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data.

Book Quality:: Publisher Quality
Book Size:: 168 Pages
ISBN-13:: 9781351730501
Related ISBNs:: 9781315184227, 9781138855052, 9781138855052, 9780367504120, 9780367504120
Publisher:: Taylor and Francis
Date of Addition:: 03/08/20
Copyrighted By:: N/A
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Earth Sciences
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.