Food, Wine and China: A Tourism Perspective (Routledge Studies of Gastronomy, Food and Drink)

Synopsis

The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions that underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality.

Copyright:

2018

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9781351742726

Related ISBNs:

9781315188317, 9781138732254, 9781138732254

Publisher:

Taylor and Francis

Date of Addition:

03/09/20

Copyrighted By:

selection and editorial matter, Christof Pforr and Ian Phau

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Travel, Business and Finance

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Christof Pforr

Edited by:

Ian Phau