Public Relations in Japan: Evolution in a Culture of Lifetime Employment (Routledge New Directions in PR & Communication Research)

By: Tomoki Kunieda and Yamamura Koichi and Junichiro Miyabe

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Synopsis: Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.

Book Quality:: Publisher Quality
Book Size:: 186 Pages
ISBN-13:: 9781351797757
Related ISBNs:: 9781315206677, 9781138634763, 9781138634763
Publisher:: Taylor and Francis
Date of Addition:: 03/13/20
Copyrighted By:: N/A
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: History, Nonfiction, Business and Finance, Language Arts, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Tomoki Kunieda
Edited by:: Yamamura Koichi
Edited by:: Junichiro Miyabe