Routledge Handbook of Football Marketing (Routledge International Handbooks)

Synopsis

Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.

Copyright:

2017

Book Details

Book Quality:

Publisher Quality

Book Size:

448 Pages

ISBN-13:

9781351972369

Related ISBNs:

9781315267203, 9781138289321, 9781138289321, 9780367886073, 9780367886073, 9781315267203, 9780367886073, 9781138289321

Publisher:

Taylor and Francis

Date of Addition:

03/13/20

Copyrighted By:

N/A

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Sports, Business and Finance

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Nicolas Chanavat

Edited by:

Michel Desbordes

Edited by:

Nicolas Lorgnier