Public Relations in Japan: Evolution in a Culture of Lifetime Employment (Routledge New Directions in PR & Communication Research)
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- Synopsis
- Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.
- Copyright:
- 2019
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781351797740
- Related ISBNs:
- 9781315206677, 9781138634763, 9781138634763
- Publisher:
- Taylor and Francis
- Date of Addition:
- 03/13/20
- Copyrighted By:
- Tomoki Kunieda, Yamamura Koichi, Junichiro Miyabe
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- History, Nonfiction, Business and Finance, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Tomoki Kunieda
- Edited by:
- Yamamura Koichi
- Edited by:
- Junichiro Miyabe
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- by Yamamura Koichi
- by Junichiro Miyabe
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- in Language Arts
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