Pathways to Public Relations: Histories of Practice and Profession (Routledge New Directions in PR & Communication Research)

Synopsis

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context. This volume responds to such approaches by expanding the framework for understanding public relations history, investigating broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures and countries at different times in history. With its unique cultural and contextual emphasis, Pathways to Public Relations shifts the paradigm of public relations history away from traditional methodologies and assumptions, and provides a new and unique entry point into this complicated arena.

Copyright:

2014

Book Details

Book Quality:

Publisher Quality

Book Size:

354 Pages

ISBN-13:

9781135107055

Related ISBNs:

9780203074183, 9780415660358, 9780415660358, 9781138495593, 9781138495593

Publisher:

Taylor and Francis

Date of Addition:

03/22/20

Copyrighted By:

N/A

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

History, Nonfiction, Business and Finance, Social Studies, Language Arts, Communication

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Burton St. John III

Edited by:

Margot Opdycke Lamme

Edited by:

Jacquie L'Etang